How do you capture customer attention to sell more? There’s no better way than showcasing the final product close to the consumer - with elegance, hygiene, and full visibility. This includes keeping the ice cream or ice pop in sight, but the real sales driver is the display case, which should always be positioned at the entrance, facing outward, never to the side.

Storing ice cream and ice pops in freezers without visibility is relatively simple and low-cost. But maintaining products visible at low temperatures requires advanced technology, mastered by only a few companies with true quality. The difference between one approach and the other is striking: the latter generates a significant increase in sales, ensuring a rapid return on investment.

The evolution of display cases has been driven by new materials and the introduction of “Low-E” glasses, which reflect external heat and allow the use of electrical heating to prevent condensation and fogging. The great revolution in the Vista display case line is the breakthrough FINALENE technology, delivering hygiene, modularity, lightness, and a variety of colors - attracting consumers like never before.

Discover below the innovations of this equipment that will amaze the global market:

1- Finalene is a manufacturing process with special plastic approved for contact with food, with excellent thermal insulation and low weight, built in one piece, with all corners rounded; inside the piece an ecological insulating foam is injected to further increase thermal insulation. It prevents the formation of ice and allows the construction of parts in aerodynamic shapes that facilitate the distribution of cold air inside the display case. It is the result of many years of engineering research dedicated to the presentation and profitable sale of high-quality ice cream and popsicles.

2- Finaglass is a construction process of "low-emissive" sandwich-shaped glasses, with two or more glasses, containing a thermal insulating gas between them. Known as "double glazing", it is responsible for saving the energy of the display case and for preventing the glass from fogging in very humid places. It is a fundamental and irreplaceable item in windows that display ice cream and popsicles in the best possible way, with a focus on significantly increasing sales.

1 - The best ice cream, in the best display.

IMPORTANT GAINS IN BUSINESS - Showcasing ice cream and ice pops boosts sales by at least 40%. That’s why “gelaterias” with display cases are rapidly expanding worldwide, delivering impressive profitability. The raised decoration of ice cream has become a lasting trend - and the main attraction in any gelateria. To achieve this, the display case must be designed with a steep inclination of the pans, positioned at the highest point of the equipment.

COMMON MACHINES: DISADVANTAGES - Most display cases lack inclined pans, positioning them below the customer’s line of sight. Many use lidded ice cream cylinders, which offer no visibility and are unhygienic. These shortcomings lead to a significant loss of customers.

2 - Unmissable visual impact - even from far away.

IMPORTANT GAINS IN BUSINESS - We eat with our eyes - that’s why the display case must spark consumer desire. The strong 12-degree pan inclination enhances visibility both up close and from a distance, for adults and children alike. The slanted top glass makes it easier for anyone approaching the display to view the products.

COMMON MACHINES: DISADVANTAGES - They lack inclined pans and are usually recessed about 15 cm into the cabinet, just like a regular refrigerator. The top glass either blocks close-up visibility or is positioned too low, making it difficult for the operator to scoop ice cream from the pans.

3 - Raise the bar: the ultimate ice cream & popsicles.

IMPORTANT GAINS IN BUSINESS - Ice creams and popsicles with the right consistency keep customers coming back. This is only possible with dual ventilation over the products, maintaining display case temperature with a maximum variation of just 1.8F (1ºC). It also allows for beautifully elevated ice cream presentation, drawing even more attention and desire. A smart technological solution that boosts sales.

COMMON MACHINES: DISADVANTAGES - They use single ventilation, and internal temperature can fluctuate by up to 9F (5ºC), resulting in ice creams and ice pops that are either gritty and too hard or overly soft. Pan decoration cannot be elevated, as the top layer of ice cream melts. An economical choice that ultimately reduces sales.

4 - Double glass. Double efficiency. Energy saved.

IMPORTANT GAINS IN BUSINESS - Double glass panels on the sides and front, with heated outer glass, finaglass, ensure perfect thermal insulation for energy savings and crystal-clear visibility without fogging. Available in white, black, or customized colors (ideal for franchises). The front glass tilts open for easy cleaning, and the design allows effortless disassembly for maintenance.

COMMON MACHINES: DISADVANTAGES - They use only a single glass panel on the front and sides, and often only the front is heated. This provides no thermal insulation, increases energy consumption, and fails to prevent fogging. As a result, pans are lowered 6” (15 cm) inside the cabinet, severely reducing ice cream visibility. Internal glass cleaning wears down the heating film, requiring full replacement over time.

5 - 100% hygienic interior for total food safety.

IMPORTANT GAINS IN BUSINESS - Large, small, and side tanks made of finalene, available in multiple colors, deliver unmatched thermal insulation with eco-friendly insulating foam. Aerodynamic large tanks ensure excellent cold distribution. Small tanks are easy to disassemble and wash, with recesses that simplify pan removal. This means faster cleaning, guaranteed contamination-free operation, and energy savings, as external heat cannot easily penetrate these materials.

COMMON MACHINES: DISADVANTAGES - The interior is made of stainless-steel sheets cut and bent with sharp edges, leaving multiple cutting points that are difficult to clean. Some parts are made of compressed wood, which absorbs moisture. Not washable with water jets, requiring either dismantling several panels or wiping with a damp cloth only. A clear source of contamination.

6 - Tropicalized refrigeration and high-efficiency defrost.

IMPORTANT GAINS IN BUSINESS - Oversized refrigeration, designed for high temperature and humidity conditions, such as coastal areas. Heat-pump defrost prevents blockage of cold airflow over ice cream. A heat regenerator increases cooling capacity by 15% while reducing energy consumption. Whether in cold or hot climates, ice creams and ice pops are always ready - driving higher sales.

COMMON MACHINES: DISADVANTAGES - They must operate in air-conditioned environments, as their cooling capacity is limited to just 77F (25ºC). Defrosting is done by hot gas (low efficiency) or electric resistance (very slow) - economical solutions that reduce sales and increase operating costs.

7 - Compact design with modular dimensions.

IMPORTANT GAINS IN BUSINESS - The finalene system is unique worldwide, and its modularity allows easy construction of display cases in various sizes, with compact dimensions and low weight - simple to move and transport. Its design enables quick replacement of plastic and glass parts. The lower structure is made of bolted stainless steel, supporting torsion and forklift lifting. Low transport cost and effortless handling.

COMMON MACHINES: DISADVANTAGES - Usually built with welded mild-steel structures, prone to corrosion, heavy, and difficult to transport or move. They must be assembled on-site, with large dimensions and no modularity in their design, increasing the final equipment cost. Glass parts are difficult to disassemble for maintenance.

8 - Design: the real game changer.

IMPORTANT GAINS IN BUSINESS - Going beyond international design standards, Vista delivers a striking and unmatched look without compromising functionality. 90% of its plastic parts are covered with tempered glass or stainless steel, giving it elegance and sophistication suited for the most refined businesses in the industry.

COMMON MACHINES: DISADVANTAGES - Display case design has become repetitive and often exaggerated, sacrificing functionality. Beautiful showcases that are difficult to use do not generate profit. Attractive displays without technical features also fail to deliver the expected return.

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